Goodwill Games

For Release: February 4, 2000

The Lake Placid Frost Fighters Ice Sculpt an 11-½ Foot Coca-Cola Bottle To Help Promote the Upcoming Winter Goodwill Games

The Coca-Cola Company Bottle One of Four Sculptures to be Done in Honor of the Games

The Lake Placid Frost Fighters are hard at work constructing an 11-½ foot tall ice sculpture of a Coca-Cola bottle to help promote the upcoming Winter Goodwill Games. Construction of the sculpture began Thursday, February 3, and will take approximately three-and-a-half days to complete. Once the sculpture is finished it will comprise more than 30 blocks of ice and weigh in excess of five tons, standing 11 ½ feet tall, forty-four inches wide. Along with the Coca-Cola bottle, The Frost Fighters will also be building three other sculpture in the next two weeks: a five-ton snowflake, a five-ton Goodwill Games-Lake Placid logo and a fifty-ton icy mountain backdrop. The inaugural Winter Goodwill Games will be held February 17 -20 (with an opening celebration on Feb. 16) in Lake Placid, New York, and will feature 500 of the world's best athletes in 11 different sports.

Having sculpted together for the past 13 years, The Lake Placid Frost Fighters, also known as the U.S.A. Snow and Ice Sculpting Team, consist of team captain Bill Parks, strategy and procurement expert Tom Lamb and public relations manager Mike Robbins. Previous assignments include the 1999 National Figure Skating Championships, 1999 Empire State Games Opening Ceremonies and the 1998 United States Olympic Trials Feature Exhibition.

"We are very excited to be creating this great sculpture for the Goodwill Games in our own backyard of Lake Placid. Anything we can do to help make this first-time event successful for the region is worth every moment of outdoor sculpting," said Robbins.

The Coca-Cola Company joins Autotrader.com, Chevy Truck, Circuit City, Gillette, Invesco Mutual Funds and AIM Distributotrs Inc., Heineken, Johnson & Johnson, Lincoln Financial, Powerbar and Quiznos as national sponsors for the upcoming Games. All 11 national sponsors have been incorporated into on-air spots and an extensive national print campaign and an on-site signage program in Lake Placid. Johnson & Johnson and Gillette are return sponsors for the Goodwill Games.

Tickets for the 2000 Winter Goodwill Games range in price from $5 to $46. Approximately 150,000 tickets will be available for sale for the five-day period. Tickets can be purchased by visiting or calling the Olympic Center Box Office, at (518) 523-3330, through Ticketmaster®, at (518) 476-1000 or (802) 862-5300, and via the Internet, www.goodwillgames.com or www.tickets.com. Tickets are also available through all usual ORDA ticket outlets.

The Goodwill Games were founded by Time Warner Vice Chairman R.E. Turner in 1986 to ensure that the world's best athletes have the opportunity to compete in world class competition. The four previous Goodwill Games have alternated between the United States and Russia; however, future Games will be staged in countries around the world in both winter and summer formats. In addition to the Winter Goodwill Games, plans are underway for the 2001 Goodwill Games in Brisbane, Australia. TNT is the host network for both events. Goodwill Games, Inc., is a division of Turner Sports, the sports programming and production business unit of Turner Broadcasting System, Inc.

CONTACTS:

Jeff Pomeroy

Goodwill Games

404-827-4786

Kevin Ring

ORDA

518-523-1655

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