Goodwill Games

12/14/2000

Games Boost for Brisbae Hotels

Brisbane's hotel industry is set for a welcome boost next year when 4,500 athletes, VIPs, broadcasters and officials converge on the city for the 2001 Goodwill Games Brisbane.

Between 29 August and 9 September, 16 hotels will play host to the official Games visitors, who will spend more than 20,000 room nights in Brisbane.

2001 Goodwill Games Brisbane Chief Executive, Mr Campbell Rose, said the influx of athletes, officials, broadcasters and VIPs for the Games would bolster Brisbane's hotel industry in a traditionally non-peak period.

"Late August through early September is generally a shoulder season for Brisbane hotels, with most experiencing moderate room occupancy," he said.

"However, we estimate that these visitors will increase total hotel room nights in Brisbane by approximately 20 per cent during this period compared to previous years.

"That's a significant boost."

However, Mr Rose said the 16 hotels hosting these guests wouldn't be the only ones to benefit from the Games.

"In February, we will launch an nation-wide marketing campaign to promote the Games to Australians," he said.

"This campaign will have a strong destination focus and encourage people to combine the Games with a holiday, helping to ensure the benefits of the Games are spread far and wide throughout Brisbane, the Gold and Sunshine Coasts and other Queensland destinations."
Tickets to the 2001 Goodwill Games Brisbane will go on sale early next year.

Announcements regarding the awarding of contracts for inbound and wholesale packaging of the Games will be made in February.

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