Goodwill Games

12/20/2000

Goodwill Games Boost for Sunshine Coast

The international tourism profile of the Sunshine Coast is set for a massive boost thanks to the 2001 Goodwill Games to be hosted by Brisbane from August 29 to September 9 next year.

Images of the Sunshine Coast will be beamed to more than 450 million households in 100 countries as part of the international broadcast of the Games.

2001 Goodwill Games Brisbane Chief Executive Campbell Rose said the exposure generated by this coverage would be beyond measure.

``The 2001 Goodwill Games will be broadcast to more than a billion people throughout the world through the power of the Turner Broadcasting network,'' Mr Rose said.

``As well as coverage of the sporting events, the telecast will include postcarding of many of Queensland's wonderful tourism destinations, including the Sunshine Coast.

``I cannot think of a better way to introduce millions of potential holiday-makers to the Sunshine Coast than through images of its magnificent beaches, hinterland and weather.

``You simply cannot buy that kind of mass exposure. The future potential for the Sunshine Coast is enormous.''

Mr Rose said the Goodwill Games would present the Sunshine Coast with immediate tourism opportunities.

``We expect many of the 3,500 athletes, officials and VIPs to tag a short break or holiday onto the end of the Games period,'' he said.

``With its proximity to Brisbane and wealth of tourism assets, the Sunshine Coast is likely to receive many of these holiday-makers at a time of the year traditionally a little quieter for the Coast.''

And, in a further tourism boon, an international marketing campaign valued in excess of US$107 million will promote south-east Queensland and the 2001 Goodwill Games to key United States and world markets.

2001 Goodwill Games Brisbane will run from August 29 to September 9 and includes the world's top athletes and teams across 14 sports.

Media information:
Julie Sinclair, Media & Public Relations Executive
2001 Goodwill Games Brisbane
Phone: 07 3233 2044 / 0414 874 334

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