Goodwill Games

03/21/2001

Games Spin Offs for Sunshine Coast

A multi-million dollar marketing campaign to publicise the 2001 Goodwill Games and South East Queensland is expected to reap major tourism benefits for the Sunshine Coast.

Speaking at the Maroochy Business Forum this morning, 2001 Goodwill Games Chief Executive Campbell Rose said the Games were being sold to the public via a destination-based campaign.

"This means we are not just selling the Goodwill Games, we are also promoting South East Queensland as an exciting venue in its own right," Mr Rose said.

"Our international marketing campaign alone is valued in excess of $107 million (USD) and will promote the Sunshine Coast and other areas of the region to key United States and world markets.

"The campaign includes promotional announcements and vignettes across CNN and TNT in the United States, Europe, Asia and Latin America in the lead-up to and during Games-time.

"Australia is already a favourite holiday destination within the United States market, having received sensational publicity through the Olympic Games and more recently the Survivor II program.

"Our campaign will further educate international audiences about South East Queensland's major attractions, and the Sunshine Coast is one of the best.

"Closer to home we are working closely with key Sunshine Coast tourism industry representatives, in particular Tourism Sunshine Coast, on domestic marketing opportunities through our Tourism Taskforce.

"The 2001 Goodwill Games initiated this taskforce to keep Queensland tourism groups abreast of our activities so marketing opportunities promoting both the Games and the region could be identified.

"An example of these opportunities is an interstate billboards series we will use to sell the Games and South East Queensland to southern markets. Our Goodwill Games travel brochure also promotes the Sunshine Coast."

Mr Rose said the Goodwill Games Sports Schedule had been designed to give visitors time to combine sightseeing and attending the Goodwill Games in the one day.

"Most events have several sessions scheduled throughout the day, so we will be selling the concept of visitors being able to catch the waves at the Sunshine Coast in the morning before heading back to Brisbane for the Games."

Qantas Airways is the official airline of the 2001 Goodwill Games. General Travel, operating as the 2001 Goodwill Games Travel Office, is the official Inbound and Domestic Travel Operator for the Goodwill Games

Media information:
Lisa White, 2001 Goodwill Games Brisbane
Ph: 07 3233 2084 (direct), mobile 0404 842 370
Email: lisa.white@2001gwgbrisbane.com.au

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