Goodwill Games

07/12/2001

Travel Giant Joins Goodwill Games Family

THE 2001 Goodwill Games will make a major push into key interstate travel markets by joining forces with the largest franchised travel retailer in Australia and the southern hemisphere, Harvey World Travel.

Harvey World Travel has been named the Official Travel Agent to the 2001 Goodwill Games and will sell holiday packages to the Games through more than 500 outlets throughout Australia, New Zealand and South Africa.

The packages, wholesaled by General Travel, will include tickets to the sporting event, accommodation and travel if required.

2001 Goodwill Games Chief Executive Campbell Rose said the partnership was the final, but crucial, link in the chain to take the 2001 Goodwill Games to travellers.

"Earlier this year we announced partnerships with airline Qantas and wholesaler General Travel. By linking with Harvey World Travel, we are now able to take Games packages directly to the consumer," he said.

"The Goodwill Games is undoubtedly the biggest and most exciting event of 2001. Now we can ensure the rest of Australia has every opportunity to be a part of it and share the excitement of the event first hand."

Harvey World Travel Managing Director Paul Fleming said this was the first time the chain had been associated with an event of the stature of the 2001 Goodwill Games.

"We have always had a strong commitment to Queensland. Queensland holidays make up a large percentage of our sales and we invest almost 20 per cent of our total annual marketing budget to promoting the State's tourism assets," he said.

"We are looking forward to playing our part in bringing Australia and the world to the 2001 Goodwill Games and ensuring the success of this wonderful international event."

The 2001 Goodwill Games holiday packages will be promoted through a television and print advertising campaign running in Sydney and Melbourne during July and August.

The campaign will complement the existing "gods of sport" advertisements that have been running in the markets since February.

Harvey World Travel outlets will also be adorned with distinctive Goodwill Games point of sale.

The 2001 Goodwill Games will be held in Brisbane from 29 August to 9 September and feature 1300 of the world's best athletes competing in 14 sports.

Media information:
Julie Sinclair, 2001 Goodwill Games Brisbane
Ph: 07 3233 2044 (direct) / Mobile: 0414 874 334
E-mail: julie.sinclair@2001gwgbrisbane.com.au

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