CITGO,
TBS and GOODWILL GAMES TEAM UP TO BENEFIT KIDS
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CITGO has a long-standing tradition of creating marketing programs with cause- related
elements tied directly into their day-to-day business. Thats why its no
surprise that its sponsorship of the Goodwill Games is built around generating awareness
and raising dollars for childrens causes, including a direct link to the Boys &
Girls Clubs of America through a partnership with the SuperChallenge, a joint initiative
of TBS Superstation and the 1998 Goodwill Games.
During the month of June, CITGO will present the Goodwill Games Make it Count
sweepstakes, offering consumers the chance to win a V.I.P. trip to the 1998 Goodwill Games
in New York. A trip will also be awarded to a representative from a Boys & Girls Club.
Information will be available a CITGO-branded retail outlets nationwide.
CITGO places a premium on creating a high-profile message. What better spokesperson to
champion their cause and help promote this important message than one of the worlds
most famous athletes, Jackie Joyner-Kersee? One of the most highly- visible and successful
athletes of our time, Jackies partnership with CITGO and Boys & Girls Clubs is a
natural one. Joyner-Kersee, an alumnus of her hometown Boys & Girls Club in East St.
Louis, Illinois, will compete in her final heptathlon at the 1998 Goodwill Games. She will
bring her illustrious career to an end when she goes for her fourth consecutive Goodwill
Games gold medal this summer. Sports fans who have followed Joyner-Kersees career
over the past two decades are sure to tune into her final heptathlon. CITGO
representatives are thrilled to join forces with this modern-day hero. In addition to the
aforementioned promotional presence at CITGO locations this spring, CITGOs
sponsorship will be apparent throughout various Goodwill Games events, particularly at the
track and field venue on Long Island, New York. As the lead sponsor of track and field,
CITGO representatives eagerly anticipate the Games, featuring the world's best athletes in
head-to-head competition.
Additionally, CITGO will make history on another track the NASCAR Winston Cup
circuit. CITGO will unveil their Goodwill Games-themed race car Memorial Day weekend
during the Coke 600 at Charlotte Motor Speedway. This summer, thousands will be able to
view the newly-decorated CITGO race car when it is on display at the Goodwill Games Global
Pavillion in downtown Manhattan.
CITGO Petroleum Corporation, based in Tulsa, Okla., is a refiner, transporter and
marketer of transportation fuels, lubricants, petrochemicals, refined waxes, asphalt and
other industrial products. It is owned by PDV America, Inc., an indirect wholly owned
subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Republic of
Venezuela. There are over 14,800 CITGO-branded retail outlets nationwide.