Goodwill Games

02/23/2001

Qantas Airways Signs on as Official Worldwide Airline Sponsor of the 2001 Goodwill Games
Category exclusivity affords Qantas integrated exposure through 2001 Goodwill Games marketing campaign

Qantas Airways is the exclusive worldwide partner for the 2001 Goodwill Games, which are hosted this year by Brisbane, Australia, Goodwill Games officials announced today. The 2001 Goodwill Games marks the first time the Games will be held outside the United States or Russia. With more than 2000 athletes and delegation members from more than 50 countries, 1,000 broadcaster members, 350 VIPs and 100 Goodwill Games staffers traveling to Brisbane, identifying an airline partner with experience in high-level people moving was essential.

"Qantas has long been associated with sport, both in Australia and overseas," said Qantas Manager Corporate and Sporting Sponsorships, Steve Loader. "The sponsorship of the 2001 Goodwill Games is a natural inclusion in the Qantas portfolio of sporting, cultural and arts sponsorships."

"The Goodwill Games offers Qantas, the leading airline in Australia, a seamless sponsorship platform to promote their unique travel destinations and high-level service," said Chris Eames, senior vice president of sponsorship and marketing for Turner Sports Sales. "Qantas is a perfect complement to this multi-national champion competition and the Goodwill Games sponsor family."

The sponsorship deal includes tremendous exposure for Qantas Airways through 2001 Goodwill Games marketing opportunities before and during the event. Qantas will be categorized as the exclusive and official airline for the games. Qantas will receive thousands of on-air vignettes across all Turner Networks - TNT, TBS, CNN, Headline News and CNNSI. Additionally, Qantas will be tagged in thousands of national tune-in spots as well as off-channel advertising such as radio, on line and outdoor print advertisements. As part of the print campaign, Qantas will be tagged in all advertisements with AOL Time Warner publications such as People, Entertainment Weekly and Sports Illustrated. Qantas will also have online exposure through banner ads on the Goodwill Games Web site, www.goodwillgames.com, which receives high traffic and should reap the benefits of additional traffic driven by added links with CNNSI and AOL. During the 2001 Goodwill Games, Qantas will have added branding opportunities through venue signage and pavilion sponsorship.

In reciprocation, Qantas will create a number of supporter packages aimed specifically at the North American market, which are detailed at www.goodwillgames.com and www.qantas.com. Qantas will also be selling Goodwill Games travel packages to consumers.

Qantas is the number-one airline in Australia with an impressive reputation in the industry for impeccable service.

"Qantas is known for their ability to deal with athletes, VIPs and broadcast personnel. We are extremely excited to have them on board for the 2001 Goodwill Games," said Jim Birrell, vice president of operations for Goodwill Games, Inc.

The 2001 Goodwill Games, scheduled for 12 days from Aug. 29-Sept. 9, in Brisbane, Queensland, Australia, will showcase the world's best athletes competing in 14 sports. The competitors, including numerous Olympic, World and Goodwill Games champions, will be vying for millions in prize money and world record/performance incentives. The 14 sports are: athletics, basketball, beach volleyball, boxing, cycling (track), diving, figure skating, gymnastics, rhythmic gymnastics, swimming, trampoline, triathlon, weightlifting and surf lifesaving.

Contacts:
Jeff Pomeroy (Goodwill Games, Inc.) 404.827.4786
Janet England 2001 Goodwill Games Brisbane, Inc. 07.3233.2045
Steve Kernaghan Qantas Airlines 310.726.142

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