Goodwill Games

03/05/2001

Goodwill Games Announces Sponsorship Commitments
Category Exclusivity Affords Sponsors Integrated Exposure Through 2001 Winter Goodwill Games Marketing Campaign

Chrysler, Gillette's Duracell brand and Philips Electronics have signed on as official sponsors for the 2001 Goodwill Games, which are hosted this year by Brisbane, Australia, Goodwill Games officials announced today. Chrysler is the official U.S. domestic automobile of the Games, Duracell is the official battery, and Philips Electronics is the official consumer electronics sponsor. The three advertisers join current 2001 Goodwill Games global partners Qantas, the official worldwide airline, and Foster's, the official worldwide beer and wine, as exclusive sponsors. The 2001 Goodwill Games, scheduled for 12 days from Aug. 29-Sept. 9, marks the first time the Games will be held outside the United States or Russia.

"The Goodwill Games offers advertisers a unique and seamless sponsorship platform to promote their products and reach a global audience," said Chris Eames, senior vice president of sponsorship and marketing for Turner Sports Sales. "We craft each sponsorship to meet the client's objectives and deliver value beyond traditional media and marketing rights."

The sponsorship deal includes tremendous exposure for the advertisers through 2001 Goodwill Games marketing opportunities before and during the event. Sponsors will present, in rotation, thousands of on-air vignettes across all Turner Broadcasting networks - TNT, TBS Superstation, CNN, CNN Headline News and CNN/SI. Additionally, each sponsor will receive identification in the national tune-in spots, as well as off-channel print and radio advertising. The print campaign will incorporate AOL Time Warner publications such as People, Entertainment Weekly and Sports Illustrated. The sponsorship extends online through banner ads on the Goodwill Games Web site, www.goodwillgames.com, which receives high traffic and should reap the benefits of additional traffic driven by added links with CNNSI.com and AOL. During the 2001 Goodwill Games, sponsors will have added branding opportunities through venue signage and on-site elements.

Turner Network Television (TNT) will present 83 hours of original programming from the 2001 Goodwill Games in Brisbane, Australia, 55 hours (66 percent) of which will be live. In addition to the 12 straight days of live coverage, TNT will also air an additional 37 hours of encore performances, giving the network a total of 120 hours of competition and 31 hours in prime time. In addition to the television coverage on TNT, results from the Goodwill Games will also be available almost instantaneously via real-time scoring on www.goodwillgames.com.

The Goodwill Games Brisbane will showcase the world's best athletes competing in 14 sports. The competitors, including numerous Olympic, World and Goodwill Games champions, will be vying for millions in prize money and world record/performance incentives. The 14 sports are: athletics, basketball, beach volleyball, boxing, cycling (track), diving, figure skating, gymnastics, rhythmic gymnastics, swimming, trampoline, triathlon, weightlifting and surf lifesaving.

Contacts:

Robert Romano Turner Broadcasting Sales, Inc. 212.852.6644
Jeff Pomeroy (Goodwill Games, Inc.) 404.827.4786

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