06/25/2001

Subaru Drives in as Sponsor of 2001 Goodwill Games

Subaru of America, Inc. has signed on as exclusive on-air import auto sponsor for the 2001 Goodwill Games, it was announced today by Goodwill Games officials. Subaru joins previously announced exclusive sponsors New Balance, DaimlerChrysler's Jeep division, Gillette's Duracell brand, Philips Electronics, Qantas Airways and Foster's. Additional sponsors will be announced shortly.

The 2001 Goodwill Games, hosted this year by Brisbane, Australia, and broadcast on TNT, are scheduled for 12 days from Aug. 29-Sept. 9. This marks the first time the Games will be held outside the United States or Russia.

"The Goodwill Games in Brisbane are a perfect fit with the company's Australian-themed ad campaign," said Chris Eames, senior vice president of sponsorship and marketing for Turner Sports Sales. "This international live event offers Subaru a unique multimedia marketing platform--including online, on-air, on-site and off-channel promotion-and the opportunity to reach a global audience."

"The 2001 Goodwill Games will showcase top athletes competing on a world stage," said Tim Bennett, director of marketing programs, Subaru of America, Inc. "As a proud supporter of the active lifestyle, Subaru is thrilled to be part of the 2001 Games."

The sponsorship agreement includes exposure for Subaru through 2001 Goodwill Games marketing opportunities prior to and during the event. Subaru receives on-air foreign auto category exclusivity, in-game media exposure, and on-air presenting sponsorship of the Surf Lifesaving competition. Additionally, Subaru will receive pre-event on-air vignettes across Turner Broadcasting networks TNT, TBS Superstation, CNN, CNN Headline News and CNN/SI. Subaru will also receive identification in the national tune-in spots. The sponsorship extends online through banner ads on the Goodwill Games Web site, www.goodwillgames.com, which receives high traffic and will reap the additional benefit of traffic driven by added links with CNNSI.com and AOL. During the 2001 Goodwill Games, Subaru will have added branding opportunities through venue signage during the Surf Lifesaving and Figure Skating events.

Turner Network Television (TNT) will present 83 hours of original programming from the 2001 Goodwill Games in Brisbane, Australia, with 55 hours (66 percent) airing live. In addition to the 12 straight days of live coverage, TNT will also air an additional 37 hours of encore performances, giving the network a total of 120 hours of competition and 31 hours in prime time. In addition to the television coverage on TNT, results from the Goodwill Games will also be available almost instantaneously via real-time scoring on www.goodwillgames.com.

The Goodwill Games Brisbane will showcase the world's best athletes competing in 14 sports. The competitors, including numerous Olympic, World and Goodwill Games champions, will be vying for millions in prize money and world record/performance incentives. The 14 sports are: athletics, basketball, beach volleyball, boxing, cycling (track), diving, figure skating, gymnastics, rhythmic gymnastics, swimming, trampoline, triathlon, weightlifting and surf lifesaving.

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